Influential British band Portishead have launched their cowl of ABBA’s SOS solely on SoundCloud.
The unique launch marks the primary time the monitor might be commercially accessible on a significant streaming platform (other than YouTube, the place the video has over 3.2m views).
Streams from the monitor, which was initially created for the 2015 movie Excessive-Rise starring Tom Hiddleston and Sienna Miller, will earn income by way of SoundCloud’s fan-powered royalties system, with the band citing the payout mannequin as the rationale behind their resolution to launch solely on SoundCloud.
As a part of the discharge of ‘SOS’, SoundCloud and Portishead will make a contribution to Thoughts, a U.Ok. charity centered on psychological well being.
Fan-powered royalties, SoundCloud’s personal branding of the user-centric mannequin, sees royalties from every listener’s subscription or promoting income distributed among the many artists they take heed to, quite than their performs being pooled, which SoundCloud says advantages impartial artists with “loyal followers”.
Launched in April, SoundCloud beforehand cited two impartial artists as case research for the system, Chevy and Vincent, who by switching these to a “fan powered” mannequin and away from ‘professional rata’, based mostly on their playcounts on the time, the service estimated that Chevy’s month-to-month royalties would develop 217%, whereas Vincent’s would multiply by 5, up from $120 to $600.
“After we heard that SoundCloud switched to a fairer user-centric fee system of streaming music, we have been comfortable to make it the one place to stream our unreleased model of ABBA’s SOS.”
Geoff Barrow, Portishead
“After we heard that SoundCloud switched to a fairer user-centric fee system of streaming music, we have been comfortable to make it the one place to stream our unreleased model of ABBA’s SOS, stated Geoff Barrow of Portishead.
“After recording it years in the past for Ben Wheatley’s movie HighRise, we’re excited to lastly share it with the world, and we’re much more excited that each one streaming income are going to an ideal trigger.”
“We’re honored Portishead selected SoundCloud, the one platform the place the artist to fan connection is immediately rewarded, as the primary place to solely launch their cowl of this iconic track.”
Michael Pelczynski, SoundCloud
Michael Pelczynski, Head of Content material & Rightsholder Technique at SoundCloud, added: “Portishead’s timeless sound has impressed numerous artists and given rise to many rising genres on SoundCloud.
“We’re honored Portishead selected SoundCloud, the one platform the place the artist to fan connection is immediately rewarded, as the primary place to solely launch their cowl of this iconic track.”Music Enterprise Worldwide
