Shawn “JAY-Z” Carter-founded leisure firm Roc Nation is launching a brand new model and multimedia platform.
Titled, EDITION by Trendy Luxurious, the brand new enterprise is being created in partnership with Trendy Luxurious Media and goals to “amplify and elevate voices which are shaping fashionable tradition”.
Roc Nation’s growth into the media follows the corporate’s current VR transfer, having bought an undisclosed variety of SENSO tokens from $100m-backed Sensorium Company.
EDITION will launch throughout print, digital, social and “experiential activations” in winter, 2021.
In response to a media launch, “insider content material and deeper audio and video storytelling” will probably be unlocked by hidden tokens embedded all through the problems.
Isoul H. Harris has been appointed as Editor-In-Chief and he’ll work intently with Roc Nation EVP Technique & Communications Jana Fleishman in addition to the Trendy Luxurious workforce.
Harris is the previous Editor-In-Chief of UPTOWN.
He has additionally produced digital way of life content material and experiential programming for Morgan Stanley, Microsoft, and American Specific Platinum.
“We couldn’t consider a greater companion to launch EDITION and supply a platform to amplify the voices of a robust neighborhood.”
Desiree Perez, Roc Nation
Desiree Perez, Chief Government Officer and co-founder of Roc Nation, mentioned: “Trendy Luxurious Media has constructed a legacy of being the premier media firm in constructing manufacturers in luxurious that drive influential and aspirational content material.
“We couldn’t consider a greater companion to launch EDITION and supply a platform to amplify the voices of a robust neighborhood.”
“With EDITION, we’ve got a novel alternative to outline what luxurious means now, and likewise problem how the world perceives and understands tradition.”
Isoul H. Harris
Acknowledged Harris: “With EDITION, we’ve got a novel alternative to outline what luxurious means now, and likewise problem how the world perceives and understands tradition.
“I’m past excited to assist form a visionary platform that understands the aspirational significance of exploring creativity within the luxurious house.”
“We’re excited to dedicate our efforts in making a platform that isn’t solely thrilling however crucial with a view to push the posh media trade ahead.”
Brett Yormark, Roc Nation
Brett Yormark, President of Enterprise Operations & Technique for Roc Nation, mentioned: “The significance of elevating the voices of such a robust neighborhood has by no means been better
“We’re excited to dedicate our efforts in making a platform that isn’t solely thrilling however crucial with a view to push the posh media trade ahead.”
“Since our founding, it’s been Trendy Luxurious’s mission to concentrate on the significance of making connection and neighborhood.”
John Amato, Trendy Luxurious Media
John Amato, principal at Trendy Luxurious Media, mentioned: “Since our founding, it’s been Trendy Luxurious’s mission to concentrate on the significance of making connection and neighborhood.
“Traditionally, luxurious titles have lacked various protection. That is an unlucky fact and as leaders and house owners in media, it’s our privilege and alternative to defy the established order and guarantee we’re offering a platform for various communities to attach.
“This can be a proud second for Trendy Luxurious to carry EDITION to life in partnership with Roc Nation and to make sure various voices are championed and represented inside the luxurious house.”
“Our partnership with Roc Nation to launch EDITION marks a pivotal evolution inside the trade.”
Michael Dickey, Trendy Luxurious Media
Michael Dickey, Chief Government Officer of Trendy Luxurious Media, mentioned: “This previous 12 months we’ve got doubled down on a community-driven method with a view to fulfill our duty of making new alternatives within the luxurious house.
“Our partnership with Roc Nation to launch EDITION marks a pivotal evolution inside the trade. We’re thrilled to carry on Isoul Harris to hitch EDITION and make sure that we’re bringing the mission to life with integrity, accountability and creativity.”Music Enterprise Worldwide
