As reported by MBW in June, Indian music report label firm Venus Music was acquired by Paris-based Distribution and providers firm Consider in 2019.
Now as a part of this 100% acquisition, Venus Music has rebranded as Ishtar.
The 2019 acquisition lined all music rights of Venus Music.
The corporate’s catalog consists of non-film music in addition to Bollywood movie music throughout sub-genres equivalent to regional, pop, classical, ghazals, qawwalis, devotional and instrumental.
The primary venture underneath the newly shaped moniker is by Indian playback singer Mamta Sharma finest recognized for her tracks Munni Badnaam Hui and Fevicol Se within the movie Dabangg.
Titled Mera Dil Bhi Kitna Pagal Hai, the brand new monitor was launched on the Ishtar YouTube channel and digital platforms on August 5, 2021.
Consider formally went public on June 10, debuting on the Paris Euronext this morning.
The corporate floated 14.35% of its fairness through its IPO, elevating €300 million within the course of.
“This rebranding train represents a major step within the firm’s evolution.”
Vivek Raina, Consider India
Vivek Raina, Managing Director, Consider India stated: “This rebranding train represents a major step within the firm’s evolution.
“The repute and fairness constructed by Venus Music over time is an asset for Consider and with this rebranding, it’ll evolve the service choices via new content material creation, unbiased artist affiliation, promotions throughout tv and media, music distribution and different media in India and abroad markets.
“We’re additionally taking a look at leveraging the catalog to advertise and help expertise in addition to music”.Music Enterprise Worldwide
